Wednesday, January 28, 2009

Samoan Music on Hawaiian Radio?

One well known Samoan musician (and a great entertainer) said one time to me, Do you notice that Hawaiian radio stations don't play our music and in their concerts they also don't invite Samoan bands. It's interesting because when you go to these Hawaiian/Jawaiian concerts, you will find a big percentage of the audience are Samoans. Many Samoans love Hawaiian music, of course I haven't met a Hawaiian that says the same about Samoan music.
There are Hawaiian music groups that have Samoan musicians in it, that are now making some waves, but as some say "the key is to have a Hawaiian in a group and have a Hawaiian name for the group". Many Samoan groups have tried to have the local Hawaiian radios play their CDs without success. The rise of some Samoan DJs in Hawaiian radio stations have only periodically changed that, but only when DJs are given freedom to choose some of their own music, it is then when you will hear one Samoan song of the year. As you know most of the FM music radio programs are scripted and follow strict lineup of music that are most often pre-approved by the music director. For a long time many music groups including local Hawaii based groups have complained and accused local Hawaii Radio stations of payola (paid for play) which is illegal. Many people in the entertainment business believe that it (payola) happens a lot in Hawaii. Some say you have a better chance of having your CD played in a Hawaiian radio if you are from Jamaica than if you are from the Pacific islands.
Does racism play a part in the radio scene? Does money play a part? Program directors in those radio stations will argue that, racism and money does not play a part in their decision. Radio stations are businesses and money is their bloodline. The groups that gets to play a lot on air also ends up reciprocating by playing for concerts that the stations produces annually. Did someone said Kick-back? Its a symbiotic relationship. So the radio stations are the local king-makers and the bands gravitate to people that put them on a throne.
My own narrow observation for the future, the stations that plays all the Polynesian/Pacific music throughout the day is going to monopolize the Island music audience. Just imagine, playing Tahitian, Hawaiian, Samoan, Rarotongan, Tongan, Fijian, Guamanian, Micronesian, Maori/New Zealand, Tokelau, Niue, Tuvaluan music and so forth all day. For now I have to listen to the same song played 10 times on the radio every day. Forget about writing great music just have enough money to pay someone to play it long enough to have people like it. Is that a good direction for our music?
"Can we all just get along"

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